Marketing Degrees and Related Careers

Broad marketing produced 41,307 bachelor’s degrees in the award year ending June 2020 and 41,647 in the year ending June 2024. The path was nearly flat rather than steadily rising or falling. The latest result is provisional; the prior four are revised.

Market research was the largest selected career at 899,580 jobs and a $78,760 May 2025 median wage. Marketing managers had the highest median at $166,790, followed by sales managers at $148,270 and advertising managers at $133,660.

No. Market research had 87,200 projected annual openings, sales management 49,000, marketing management 34,300, and advertising management 2,100. Employers required prior experience for nearly all marketing-manager and sales-manager jobs in the 2023 requirements data, so a degree-to-openings comparison would omit an important entry barrier.

Observed Claude.ai and first-party API shares differed by career. Those product-specific percentages also differ from the separate occupation-level AI-use measure. They cannot establish assistance rates across all work, displacement, productivity, or changes in employment.

Marketing spans careers with very different labor-market scale

Broad Marketing produced 41,307 bachelor’s degrees during the year ending June 2020.

The total reached 41,647 during the year ending June 2024.

The intervening totals were 41,539, 40,439, and 41,170.

The June 2024 result is provisional; the previous four results use revised IPEDS releases.

Career scale, pay, and openings differ sharply

The official field-to-career crosswalk connects general marketing study to all four careers below.

• Market research: 899,580 jobs and a $78,760 median wage in May 2025. BLS projects 87,200 average annual openings during 2024–2034.

• Sales management: 637,080 jobs and a $148,270 median wage in May 2025. BLS projects 49,000 average annual openings during 2024–2034.

• Marketing management: 395,240 jobs and a $166,790 median wage in May 2025. BLS projects 34,300 average annual openings during 2024–2034.

• Advertising management: 21,470 jobs and a $133,660 median wage in May 2025. BLS projects 2,100 average annual openings during 2024–2034.

A bachelor’s degree is the typical entry education for each career.

In 2023, employers required prior experience for 99.3% of marketing-manager and 95.3% of sales-manager jobs.

The corresponding market-research estimate was 89.3%.

The source did not collect that percentage for advertising managers.

The two AI sources show different observed-use patterns

The chart compares Claude.ai with first-party API use from May 1 through June 1, 2026.

Its downloadable rows contain the source label as an encoded field.

Advertising managers show 67% observed use on Claude.ai and 23% through the first-party API.

Sales managers show 12% in both sources.

The separate occupation-level AI measure ranges from 4.33% for sales managers to 64.83% for market-research careers.

That headline measure is distinct from the charted source-specific percentages.

These observations cannot establish AI assistance, displacement, job-count changes, or employment effects.

The structural links describe possible preparation connections, not graduate placement or career probabilities.

I omitted the Scorecard earnings estimate because its observation period and release date are unavailable.

I also omitted NSCG alignment because the available classifications do not provide a supported marketing-to-career match.